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Publisher Services
Come on!...Get
published!
Before I can
begin to help you with your publishing needs, it is important to touch
upon a few important aspects of publishing and printing. I have had to
discover and learn this information by myself. I hope the information
below will assist you in deciding if self-publishing is for you.
Have you ever
told someone, “One of these days I’m going to write a book!” Or, have
you ever said, “I wrote a book and now I’m going to get it
published?”.....
Believe it or
not, there are a lot of “unpublished” authors in the world who should be
published. Good luck, though. Getting “published” by a traditional
publishing house is one of the most difficult tasks to accomplish in a
lifetime.
I am little
different than most folks....I tend to knock down challenges I face with
three little words...RESEARCH...RESEARCH...RESEARCH....
In fact, I'm a
little obsessed with research....If I have a question....I research it
until I have a satisfactory answer. I will search everywhere and
find everything I can until I have exhausted the subject....Like I
said...I'm different. But when I embark on an adventure, I am pretty
confident of where I'll end up...
When I decided
to open a publishing company I knew that I would face challenges like I
have never known before. Beyond the technical side of designing a book
and creating a website for marketing, I had never really considered the
promotion side. I thought I could just drive around to my local
bookstores and libraries and they would fall over themselves to buy my
books....Didn't happen! I learned that having the right marketing plan
is almost as important as having a good book. As I dug into the subject
matter, I came across some very interesting and sobering statistics.
--The New
York Times reported that "According to a recent survey, 81% of people
feel that they have a book in them...and should write it." If you do the
math, that represents over 200 million people in the U.S. who want to
write a book in their lifetime! No wonder self-publishing is thriving as
never before!
--From 8,000 to 11,000 new publishers enter the field every year, they
are mostly self publishers.
--There are about 1.5 million books in print at any one time in the U.S.
--Over 195,000 new titles are published each year in this country.
Source:
http://www.selfpublishingresources.com/Booknews.htm
Do you want to see more publishing statistics?
and follow the links to some great sites for information.
After reading all of these links I discovered some very sobering facts
one after another, but none stuck so soundly as these TWO....
1. There is some real competition out there.
2. The chances of success are very much against the uninitiated.
So, being a
very proactive guy, I set out to initiate myself. After months of
research, I ran into many new and varying situations, but it all came
down to four basic issues for me, as an author, wishing to get my book
published.
1. I have written a book.
2. I cannot draw a crooked line freehand.
3. How do I get my book printed?
4. How do I get my book distributed?
Do any of
these sound familiar to you?...Well...let's explore each of them in a
little more depth....See if you can identify with any of these issues.
1. I
have written a book!
Congratulations!...That is quite an accomplishment in and of itself. You
should be very proud of yourself. There are many who will say that
"someday I'm going to write a book," but, they never do. It takes a lot
of self-discipline and self-sacrifice to hide away from the world and
write. It is a very lonely profession. So do not take the fact that you
wrote a book for granted. It IS a VERY big thing.
But just
because you wrote a book does not mean it is any good. I felt your
twinge with that one. "What do you mean it is not good. Are you
crazy?....It is the best thing ever written!"...You know what?....It may
be!....but if I have learned anything in twenty-five years of writing,
it is this.
The
writer is the worst editor!
What I mean by
this is that you are too close to your work. The story is well within
you. You understand the characters, you know what they will do, how they
will react, and how they speak. To you, the plot is all too clear. The
storyline makes sense to you. You understand all of this, but, will your
reader understand what you intended? Have you written it in a way that
will capture your reader and not let them go until they have finished
your book?...I don't know the answer to this question, but I can tell you
this....A
professional editor does!
An editor will tell you truthfully whether or not your book has any
promise. A good editor will be brutally honest with you. If a
professional editor doesn't follow your plot structure or understand
your characters, the reading public will destroy your book and you can
forget anyone reading it except maybe your family...but I'm betting they
won't like it either.
Also, even
after
twenty-five years of writing and editing my own work, I still find
typos, grammatical errors, and misspellings that I would swear were
never there before. I know the writing gremlins are messing with me.
Unless you are a real seasoned editor with the ability to be very
objective and meticulous about details, don't try to edit your own work.
Further, unless you have good grammar skills, punctuation skills, and grasp
effective sentence structure, forget about doing the final editing. Do
yourself a favor....hire a professional editor...It will be money very
well spent. After all, you have spent a good portion of your life
writing the book. Wouldn't you like to finish the project and publish it
to rave reviews?....
2. I
cannot draw a crooked line freehand.
That's me....I
simply have no talent for illustration. If you are writing a novel, then
you probably don't have much to illustrate, but the cover will need
designing. However, if you are writing a children's picture book, then
the illustrations will be crucial to the success of your book.
Hire a pro,
not Aunt Millie, who used to draw pictures for all her family during the
holidays. Most of today's professional illustrators use expensive
computers and design software to prepare camera-ready artwork. A
professional illustrator knows how to produce the illustration which
best translates the words into a visual form. Also, if you are not a
professional illustrator then words and phrases like, 300 dpi and
layered vector graphics, won't mean much to you until you try to get the
illustrations printed....By then, you'll be looking to take a short leap
off a tall building.
Illustrations
are critical to a children's picture book. They must present the perfect
representation of the words or paragraphs they are intended to
illustrate. Also, working closely together with an illustrator, as a
team, you, the author, need to determine such things as will the
illustrations cover the entire page? Will the pictures be segregated
from the words on an opposite page, or will they be on the same page?
Will the pages be prepared in portrait or landscape? Will the text be a
part of the illustrations or will they be independently layered upon the
illustrations later? These are just a few of the questions that will
arise during the illustration phase of designing your book. The
importance of having a professional illustrator can be easily measured
when the books start selling and the money starts coming in.
3. How do I
get my book printed?
Okay, here we
go!...This is where the chaff gets separated from the wheat. There are
literally hundreds, if not thousands, of book printers out there just
waiting to print your book. They all have different equipment that can
print this trim size or that trim size....What is a trim size, you
ask?...Glad you asked that question....
A printer
prints....In the publishing world there are two basic forms of
printing....the digital printing method and the offset printing method.
Both printing methods end by cutting pages, or, in other words more
germane to this discussion, they "trim" the pages to fit a specific size
book. Different printers use different equipment that has the ability to
"trim" a book into different sizes. In the book world, there are many
trim sizes to choose from.
-- What
is trim size?
The final
size of a printed page after excess edges have been cut off is the trim
size. Crop marks to indicate where to cut are printed in the edges that
are then trimmed after printing.
The following
chart is taken from the website of Creatspace.com, an affiliated company
of Amazon.com.
(Please note
that Createspace.com is for publishers ONLY. An independent author
cannot use Createspace.com.)
Standard trim sizes (shown in bold) are
supported with downloadable cover templates. The minimum page count for
all books is 24 pages. All trim sizes are listed in a width x height
format.
| |
|
White Paper |
|
White Paper |
Cream Paper |
|
5" x 8" |
|
250 |
|
828 |
740 |
|
5.06" x 7.81" |
250 |
828 |
740 |
|
5.25" x 8" |
250 |
828
|
740 |
|
5.5" x 8.5" |
250 |
828
|
740 |
|
6" x 9" |
250 |
828
|
740 |
|
6.14" x 9.21" |
250 |
828 |
740 |
|
6.69" x 9.61" |
250 |
828 |
740 |
|
7" x 10" |
250 |
828
|
740 |
|
7.44" x 9.69" |
250 |
828 |
740 |
|
7.5" x 9.25" |
250 |
828 |
740 |
|
8" x 10" |
250 |
440 |
400 |
|
8.25" x 6" |
212 |
220 |
200 |
|
8.25" x 8.25" |
212 |
220 |
200 |
A book
designer must determine if the page will require a bleed or not. Often the trim size must include a consideration for a "full
bleed," which is very common in children's picture books.
-- What does
full bleed mean?
Full bleed is printing from one
edge of the paper to the other
without the standard borders by
which most personal printers are
limited. This is useful for
printing brochures, posters, and
other marketing materials. Often
the paper is trimmed after
printing to ensure the ink runs
fully to the edge and does not
stop short of it.
Bleeds in the USA and UK generally are 1/8 of an
inch from where the cut is to be made. Bleeds in
Europe generally are 3 to 5mm from where the cut
is to be made. This can vary from print company
to print company. Some printers ask for specific
sizes; most of these companies place the
specific demands on their website.
-- What is offset
printing?
The answer to this
question is beyond the scope of our conversation. For information
regarding offset printing please click on the link below.
http://computer.howstuffworks.com/offset-printing.htm
-- How does digital
printing work?
Once again, the
answer to this question is beyond the scope of our conversation. For
information regarding digital printing please click on the link below.
http://ezinearticles.com/?How-Does-Digital-Printing-Work?&id=1367779
Also, are you aware
that a standard children's picture book contains 32 pages. With,
typically, 4 pages going to title page, copyright page, dedication page,
and the publisher list page, that leaves 14 pages of text and 14 pages
of illustrations separately placed, or, 28 pages with varying forms of
text blended with illustrations. No matter the format, you have 28 pages
to do your thing. If you design your book outside this typical format,
it will cost you more to produce the book and there goes your profit. In
any case, the page count must be evenly numbered and in full signatures.
A signature sheet of paper contains 16 pages, 8 on each side. A
children's picture book contains, therefore, most typically, 2
signatures, or, 32 pages.
-- What is a signature?
A signature is a
sheet with multiple pages printed on it (commonly 25" x 38"). If you
look down at any hard cover book from the top, you will see that the
pages are joined to the binding in groups -- each of those is one
signature. The pages are printed in a particular way on the sheet (using
a process called "imposing") so that the sheet can be folded down to the
size of a single page and the pages will be in the correct order.
A large folded sheet is necessary for a lot of bookbinding because
gluing a single page edge to the binding (called "perfect binding,"
which is much more common with soft cover books) is not as durable. More
commonly with hard back books, the folded sheets are stitched onto a
piece of cloth, which is then glued to the cover and secured with
endpapers.
A signature can be smaller, depending on your final page size and how
many pages you're fitting on a sheet. It's not clear from the original
question what method you're using for printing, but assuming you're
thinking of regular letter-sized pages for your final product, there's
no way to produce signatures with a home printer -- you would either
need a smaller page size or a larger sheet (one that can accommodate at
least two-up). If the answer is "larger sheet," then laser printing is
probably not an option. Most of the time, this process is done on offset
printers, but using offset for a single copy of a book would probably be
prohibitively expensive.
4. How do I get my book distributed?
WOW!....This is really a tough question.
Let me answer the question this way to start by saying that this is
probably THE most important phase of self-publishing. If you don't have
much experience with marketing techniques, marketing lingo, sales
experience,
or your are fearful of public speaking, then you are probably going to
have a real tough time doing this part of self-publishing....
But do NOT fret...There are all kinds of help out
there just for people like you....There
are many ways to distribute your book. Let's chat about the most common
ways.
-- Large and Well Known Distribution Houses
-- Createspace.com
As I wrote earlier, Createspace is strictly for
publishers. If you are willing to go through all the brain damage to
become a publisher, then
Createspace.com
is a good way to go because it connects your book directly to
Amazon.com. It allows you to set the retail price, within limits, and
provides a book design system, including templates, along with an
easy-to-use uploading system. To learn a bit about what it takes to
become a publisher read my story in the
About Us section of this website. What
is really great about Createspace is that there are NO set up fees. Of
course, that means that it is up to you to COMPLETELY design the book
according to their specifications without too much personal assistance
from Createspace. You need to understand that Createspace is for
professional book designers and/or those with good graphic design skills
and experience in publishing. It is NOT for the NOVICE. Even if you
elect to become a publisher, you'll want some good understanding about
book and graphic design before you attempt to work with Createspace.
-- Booksurge.com
For those of you unwilling to expend
valuable brain cells trying to become a publisher, then perhaps
BookSurge.com
would suit you better. Be aware that Book Surge is a paid publisher
service and some of the services are a bit expensive and are on a "per
book" basis. Check them out carefully before you elect to go this way.
But if you have no other choice because of a lack of skill in designing
books...then it may be a very simple and great way to get your book
designed and up on amazon.com.
-- Thor Distribution
Thor Distribution is an old and reliable
distribution and Print On Demand (POD) printing house. There are many
advantages to working with the Thor group. For children's book authors,
however, it is not really a good choice because, although they offer 5
different popular trim sizes, they REQUIRE page counts of 64 pages to
480 pages. As I wrote earlier, children's picture books are typically
only 32 pages long. However, if you are writing a novel or a book within
the required page count, you might look into this company. It is
reliable, well known, and has a good reputation.
Source:
http://www.justbookz.com/thor/index.html
-- Bookmasters.com
The following is taken directly from their
website:
"For almost 40 years, BookMasters,
Inc., has been offering full-service publishing solutions from design to
distribution to our customers worldwide. A privately held, family-owned
business, BookMasters, Inc. blends superior craftsmanship and
exceptional customer service with high-quality manufacturing and
state-of-the-art equipment.
BookMasters, Inc.
coordinates each stage of production, providing flexible schedules and
competitive pricing to the short- to medium-run market. To learn more
about BookMasters, Inc., you can speak with one of our knowledgeable
sales representatives at 800-537-6727."
Be aware, however, that
Bookmasters.com does NOT have a POD system in place. They are STRICTLY a
book publishing/distribution company. That means that YOU must send them
your books or you must pay them to produce and then warehouse the books
for you. The issue here is that there are "pallet per month" charges,
distribution fees and maintenance fees which REALLY get expensive over
time. Considering that you are going to need at least 100 copies of each
one of your books (500 copies each preferred), you can easily see that
this could become a financial crisis if your book does not sell
quickly...Okay...enough said about this.
-- Self Distribution Techniques
-- The "hit the pavement" method
Initially, this will appear to be a much less expensive way to distribute
your book. You get in your car and drive to local bookstores and talk to
the owner about displaying your book on consignment or by outright
purchasing a few copies. You can get away with it with the small mom and
pop shops, but don't try to walk into a Barnes and Noble or Walden
Books. That won't fly. To distribute to them you will need to go through
their main home offices. Expect large discounts on your books and
shipping costs. Also, the payment from large companies like Walden and
Barnes and Noble can exceed 90 days sometime, and if your books don't
sell, you can expect them back. If you are just a little publisher, you
might expect to pay the shipping charges for the return voyage as well.
Even if you are mildly successful in the local markets, please realize
that you are also greatly restricted in marketing your book. That is
unless you have the time and money to "drive the circuit" to other
cities and towns....and states. I don't want to beat this to
death....but....if you like traveling and selling books out of the trunk
of your car....by all means....do it and enjoy yourself. However, for the rest of
us....that is not a really good marketing plan. The cost of travel
expenses alone, would make the selling of your book virtually non-profitable.
-- The "website" method
To succeed with a minimum cost of self-distribution...simply set up an
inexpensive website with a shopping cart and sell your books that
way....The downside to this is two fold. One...if you are going to sell
from your website then you will probably have to stock some books at
your home or office, then deal with the shipping of the books....If you
sell eBooks, then no big deal, just set up your shopping cart to
automatically upload the eBook upon payment. Two, unless your rich uncle
owns a digital printing press, setting up a POD is probably your next
best way, but it will be expensive. Don't expect to make more than about
$3.00 to $4.00 "commission or royalty" per book on average, unless you are selling
a very expensive book. The typical children's picture book commission or
royalty is
around $2.00 to $4.50 per book.
Regardless of which method you
use, there is one cold fact you must understand fully to succeed at
selling your books.
"They can't buy it, unless they
know it exists"
-- Publicists (Public Relations)
One of many forms of marketing your book should include a public
relations
firm. There are thousands of them out there just ready to make you a
star. There is only one big problem, most of them are on a monthly
retainer basis. In other words, you pay a monthly fee no matter
what...They are not performance based. Through my research I have
discovered a National Public Relations firm which IS performance based,
Event
Management Services Incorporated. They are headquartered in
Clearwater, Florida. Click on their name above and check them out for
yourself. To be clear, I am currently one of EMSI's clients, so I'm
speaking from experience. The people at EMSI have been wonderful to work
with thus far.
-- Talk Radio Interviews
Talk radio is a fairly common way of
promoting your book. Many self-published authors use this method of
"getting the word out." However, the hosts of these radio programs are
absolutely inundated with requests for interviews. These are seasoned
professionals. You just don't call them up on the phone and say, "Hey,
Mr. Talk Radio Host, I would like you to interview me and help me sell
my book!"...Trust me on this....It won't happen unless you know somebody
in the "biz," and most of us humble souls know nobody. This is where a
company like EMSI comes in. They are professionals. They know ALL the
radio personalities. They know who helps fledgling authors and who
doesn't give a rat's petoot. You and I don't have access to these hosts,
but a good public relations firm does. Invest in yourself, hire a
publicist. It will be money well spent.
-- Local Television Interviews
I'm just going to say this....What goes for
talk radio goes for local television. Don't even think about going on
Oprah....at least not yet...remember you must learn to walk before you
run. Again, you and I don't have access to these hosts, but a good
public relations firm does. I think it is worth mentioning again, invest
in yourself, hire a publicist. It will be money well spent.
-- Book Signings
Book signings are a good way to get your
book out there. People love celebrities. They love to speak to the
author...to shake your hand. It is a very good way to spread the word
around. BUT....unless you are set up with a DISTRIBUTOR....you
have NO chance of doing big book signings, except maybe in your
hometown. Sometimes you sell the books at cost. You make nothing on the
sale, but as word gets around and people begin buying the books off
Amazon.com, your website, the local stores, or through your distributor, your profit will come. The farmer has to
first plant the seed so he can harvest the crop later. Like I wrote
before, though, unless you are very good at self-promotion, hire a good
public relations firm like EMSI. They know how to set these things up
and make it a festival....and event. Again, if you work with the pros,
it is a lot less brain damage and wasted motion for you. As the adage
goes....Work smarter...not harder.
Well...that's about
it....Wasn't that fun....Yeah....right!...like having a dull stick
thrust into your eye, I bet...
Now that you have some idea of
what you are facing, maybe I can be of assistance. As the saying
goes....there's no such thing as a free lunch, but I hope you now have
some faith in me and find what I have to offer to be of some value.
For fees and services please
click on the icon below.

Some interesting links:
Event Management Services, Inc. (EMSI) (Wonderful
Publicists)
News and Experts (arranges
guests for media)
Illustrator
Joshua McGill's Website
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