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Publisher Services

Come on!...Get published! 

Before I can begin to help you with your publishing needs, it is important to touch upon a few important aspects of publishing and printing. I have had to discover and learn this information by myself. I hope the information below will assist you in deciding if self-publishing is for you.

Have you ever told someone, “One of these days I’m going to write a book!” Or, have you ever said, “I wrote a book and now I’m going to get it published?”..... 

Believe it or not, there are a lot of “unpublished” authors in the world who should be published. Good luck, though. Getting “published” by a traditional publishing house is one of the most difficult tasks to accomplish in a lifetime.

I am little different than most folks....I tend to knock down challenges I face with three little words...RESEARCH...RESEARCH...RESEARCH....

In fact, I'm a little obsessed with research....If I have a question....I research it until I have a satisfactory answer.  I will search everywhere and find everything I can until I have exhausted the subject....Like I said...I'm different. But when I embark on an adventure, I am pretty confident of where I'll end up...

When I decided to open a publishing company I knew that I would face challenges like I have never known before. Beyond the technical side of designing a book and creating a website for marketing, I had never really considered the promotion side. I thought I could just drive around to my local bookstores and libraries and they would fall over themselves to buy my books....Didn't happen! I learned that having the right marketing plan is almost as important as having a good book. As I dug into the subject matter, I came across some very interesting and sobering statistics.

--The New York Times reported that "According to a recent survey, 81% of people feel that they have a book in them...and should write it." If you do the math, that represents over 200 million people in the U.S. who want to write a book in their lifetime! No wonder self-publishing is thriving as never before!

--From 8,000 to 11,000 new publishers enter the field every year, they are mostly self publishers.

--There are about 1.5 million books in print at any one time in the U.S.

--Over 195,000 new titles are published each year in this country.
Source: http://www.selfpublishingresources.com/Booknews.htm

Do you want to see more publishing statistics? ClickHere4 and follow the links to some great sites for information.

After reading all of these links I discovered some very sobering facts one after another, but none stuck so soundly as these TWO....

1. There is some real competition out there.

2. The chances of success are very much against the uninitiated.

So, being a very proactive guy, I set out to initiate myself. After months of research, I ran into many new and varying situations, but it all came down to four basic issues for me, as an author, wishing to get my book published.

                                1. I have written a book.

                                2. I cannot draw a crooked line freehand.

                                3. How do I get my book printed?

                                4. How do I get my book distributed?

Do any of these sound familiar to you?...Well...let's explore each of them in a little more depth....See if you can identify with any of these issues.

1. I have written a book!

Congratulations!...That is quite an accomplishment in and of itself. You should be very proud of yourself. There are many who will say that "someday I'm going to write a book," but, they never do. It takes a lot of self-discipline and self-sacrifice to hide away from the world and write. It is a very lonely profession. So do not take the fact that you wrote a book for granted. It IS a VERY big thing.

But just because you wrote a book does not mean it is any good. I felt your twinge with that one. "What do you mean it is not good. Are you crazy?....It is the best thing ever written!"...You know what?....It may be!....but if I have learned anything in twenty-five years of writing, it is this.

 The writer is the worst editor!

What I mean by this is that you are too close to your work. The story is well within you. You understand the characters, you know what they will do, how they will react, and how they speak. To you, the plot is all too clear. The storyline makes sense to you. You understand all of this, but, will your reader understand what you intended? Have you written it in a way that will capture your reader and not let them go until they have finished your book?...I don't know the answer to this question, but I can tell you this....A professional editor does! An editor will tell you truthfully whether or not your book has any promise. A good editor will be brutally honest with you. If a professional editor doesn't follow your plot structure or understand your characters, the reading public will destroy your book and you can forget anyone reading it except maybe your family...but I'm betting they won't like it either.

Also, even after twenty-five years of writing and editing my own work, I still find typos, grammatical errors, and misspellings that I would swear were never there before. I know the writing gremlins are messing with me. Unless you are a real seasoned editor with the ability to be very objective and meticulous about details, don't try to edit your own work. Further, unless you have good grammar skills, punctuation skills, and grasp effective sentence structure, forget about doing the final editing. Do yourself a favor....hire a professional editor...It will be money very well spent. After all, you have spent a good portion of your life writing the book. Wouldn't you like to finish the project and publish it to rave reviews?....

2. I cannot draw a crooked line freehand.

That's me....I simply have no talent for illustration. If you are writing a novel, then you probably don't have much to illustrate, but the cover will need designing. However, if you are writing a children's picture book, then the illustrations will be crucial to the success of your book.

Hire a pro, not Aunt Millie, who used to draw pictures for all her family during the holidays. Most of today's professional illustrators use expensive computers and design software to prepare camera-ready artwork. A professional illustrator knows how to produce the illustration which best translates the words into a visual form. Also, if you are not a professional illustrator then words and phrases like, 300 dpi and layered vector graphics, won't mean much to you until you try to get the illustrations printed....By then, you'll be looking to take a short leap off a tall building.

Illustrations are critical to a children's picture book. They must present the perfect representation of the words or paragraphs they are intended to illustrate. Also, working closely together with an illustrator, as a team, you,  the author, need to determine such things as  will the illustrations cover the entire page? Will the pictures be segregated from the words on an opposite page, or will they be on the same page? Will the pages be prepared in portrait or landscape? Will the text be a part of the illustrations or will they be independently layered upon the illustrations later? These are just a few of the questions that will arise during the illustration phase of designing your book. The importance of having a professional illustrator can be easily measured when the books start selling and the money starts coming in.

3. How do I get my book printed?
 

Okay, here we go!...This is where the chaff gets separated from the wheat. There are literally hundreds, if not thousands, of book printers out there just waiting to print your book. They all have different equipment that can print this trim size or that trim size....What is a trim size, you ask?...Glad you asked that question....

A printer prints....In the publishing world there are two basic forms of printing....the digital printing method and the offset printing method. Both printing methods end by cutting pages, or, in other words more germane to this discussion, they "trim" the pages to fit a specific size book. Different printers use different equipment that has the ability to "trim" a book into different sizes. In the book world, there are many trim sizes to choose from.

-- What is trim size?
The final size of a printed page after excess edges have been cut off is the trim size. Crop marks to indicate where to cut are printed in the edges that are then trimmed after printing.

The following chart is taken from the website of Creatspace.com, an affiliated company of Amazon.com. (Please note that Createspace.com is for publishers ONLY. An independent author cannot use Createspace.com.)

Standard trim sizes (shown in bold) are supported with downloadable cover templates. The minimum page count for all books is 24 pages. All trim sizes are listed in a width x height format.

 

Trim Size

 

Color Interior
Maximum Page Count

 

Black & White Interior
Maximum Page Count

   

White Paper

 

White Paper

Cream Paper

5" x 8"

 

250

 

828

740

5.06" x 7.81"

250

828

740

5.25" x 8"

250

828

740

5.5" x 8.5"

250

828

740

6" x 9"

250

828

740

6.14" x 9.21"

250

828

740

6.69" x 9.61"

250

828

740

7" x 10"

250

828

740

7.44" x 9.69"

250

828

740

7.5" x 9.25"

250

828

740

8" x 10"

250

440

400

8.25" x 6"

212

220

200

8.25" x 8.25"

212

220

200

 

A book designer must determine if the page will require a bleed or not. Often the trim size must include a consideration for a "full bleed," which is very common in children's picture books.

-- What does full bleed mean?

Full bleed is printing from one edge of the paper to the other without the standard borders by which most personal printers are limited. This is useful for printing brochures, posters, and other marketing materials. Often the paper is trimmed after printing to ensure the ink runs fully to the edge and does not stop short of it.

Bleeds in the USA and UK generally are 1/8 of an inch from where the cut is to be made. Bleeds in Europe generally are 3 to 5mm from where the cut is to be made. This can vary from print company to print company. Some printers ask for specific sizes; most of these companies place the specific demands on their website.

 

-- What is offset printing?

The answer to this question is beyond the scope of our conversation. For information regarding offset printing please click on the link below.

http://computer.howstuffworks.com/offset-printing.htm

 

-- How does digital printing work?

Once again, the answer to this question is beyond the scope of our conversation. For information regarding digital printing please click on the link below.

http://ezinearticles.com/?How-Does-Digital-Printing-Work?&id=1367779

 

Also, are you aware that a standard children's picture book contains 32 pages. With, typically, 4 pages going to title page, copyright page, dedication page, and the publisher list page, that leaves 14 pages of text and 14 pages of illustrations separately placed, or, 28 pages with varying forms of text blended with illustrations. No matter the format, you have 28 pages to do your thing. If you design your book outside this typical format, it will cost you more to produce the book and there goes your profit. In any case, the page count must be evenly numbered and in full signatures. A signature sheet of paper contains 16 pages, 8 on each side. A children's picture book contains, therefore, most typically,  2 signatures, or, 32 pages.
 

-- What is a signature?

A signature is a sheet with multiple pages printed on it (commonly 25" x 38"). If you look down at any hard cover book from the top, you will see that the pages are joined to the binding in groups -- each of those is one signature. The pages are printed in a particular way on the sheet (using a process called "imposing") so that the sheet can be folded down to the size of a single page and the pages will be in the correct order.

A large folded sheet is necessary for a lot of bookbinding because gluing a single page edge to the binding (called "perfect binding," which is much more common with soft cover books) is not as durable. More commonly with hard back books, the folded sheets are stitched onto a piece of cloth, which is then glued to the cover and secured with endpapers.

A signature can be smaller, depending on your final page size and how many pages you're fitting on a sheet. It's not clear from the original question what method you're using for printing, but assuming you're thinking of regular letter-sized pages for your final product, there's no way to produce signatures with a home printer -- you would either need a smaller page size or a larger sheet (one that can accommodate at least two-up). If the answer is "larger sheet," then laser printing is probably not an option. Most of the time, this process is done on offset printers, but using offset for a single copy of a book would probably be prohibitively expensive.

 

4. How do I get my book distributed?


WOW!....This is really a tough question
. Let me answer the question this way to start by saying that this is probably THE most important phase of self-publishing. If you don't have much experience with marketing techniques, marketing lingo, sales experience, or your are fearful of public speaking, then you are probably going to have a real tough time doing this part of self-publishing....

 

But do NOT fret...There are all kinds of help out there just for people like you....There are many ways to distribute your book. Let's chat about the most common ways.

 

-- Large and Well Known Distribution Houses

 

-- Createspace.com

As I wrote earlier, Createspace is strictly for publishers. If you are willing to go through all the brain damage to become a publisher, then Createspace.com is a good way to go because it connects your book directly to Amazon.com. It allows you to set the retail price, within limits, and provides a book design system, including templates, along with an easy-to-use uploading system. To learn a bit about what it takes to become a publisher read my story in the About Us section of this website. What is really great about Createspace is that there are NO set up fees. Of course, that means that it is up to you to COMPLETELY design the book according to their specifications without too much personal assistance from Createspace. You need to understand that Createspace is for professional book designers and/or those with good graphic design skills and experience in publishing. It is NOT for the NOVICE. Even if you elect to become a publisher, you'll want some good understanding about book and graphic design before you attempt to work with Createspace.

-- Booksurge.com
For those of you unwilling to expend valuable brain cells trying to become a publisher, then perhaps BookSurge.com would suit you better. Be aware that Book Surge is a paid publisher service and some of the services are a bit expensive and are on a "per book" basis. Check them out carefully before you elect to go this way. But if you have no other choice because of a lack of skill in designing books...then it may be a very simple and great way to get your book designed and up on amazon.com.

 

-- Thor Distribution

Thor Distribution is an old and reliable distribution and Print On Demand (POD) printing house. There are many advantages to working with the Thor group. For children's book authors, however, it is not really a good choice because, although they offer 5 different popular trim sizes, they REQUIRE page counts of 64 pages to 480 pages. As I wrote earlier, children's picture books are typically only 32 pages long. However, if you are writing a novel or a book within the required page count, you might look into this company. It is reliable, well known, and has a good reputation. Source: http://www.justbookz.com/thor/index.html

-- Bookmasters.com

The following is taken directly from their website:
"For almost 40 years, BookMasters, Inc., has been offering full-service publishing solutions from design to distribution to our customers worldwide. A privately held, family-owned business, BookMasters, Inc. blends superior craftsmanship and exceptional customer service with high-quality manufacturing and state-of-the-art equipment.

BookMasters, Inc. coordinates each stage of production, providing flexible schedules and competitive pricing to the short- to medium-run market. To learn more about BookMasters, Inc., you can speak with one of our knowledgeable sales representatives at 800-537-6727."

Be aware, however, that Bookmasters.com does NOT have a POD system in place. They are STRICTLY a book publishing/distribution company. That means that YOU must send them your books or you must pay them to produce and then warehouse the books for you. The issue here is that there are "pallet per month" charges, distribution fees and maintenance fees which REALLY get expensive over time. Considering that you are going to need at least 100 copies of each one of your books (500 copies each preferred), you can easily see that this could become a financial crisis if your book does not sell quickly...Okay...enough said about this.

-- Self Distribution Techniques

-- The "hit the pavement" method

Initially, this will appear to be a much less expensive way to distribute your book. You get in your car and drive to local bookstores and talk to the owner about displaying your book on consignment or by outright purchasing a few copies. You can get away with it with the small mom and pop shops, but don't try to walk into a Barnes and Noble or Walden Books. That won't fly. To distribute to them you will need to go through their main home offices. Expect large discounts on your books and shipping costs. Also, the payment from large companies like Walden and Barnes and Noble can exceed 90 days sometime, and if your books don't sell, you can expect them back. If you are just a little publisher, you might expect to pay the shipping charges for the return voyage as well. Even if you are mildly successful in the local markets, please realize that you are also greatly restricted in marketing your book. That is unless you have the time and money to "drive the circuit" to other cities and towns....and states. I don't want to beat this to death....but....if you like traveling and selling books out of the trunk of your car....by all means....do it and enjoy yourself. However, for the rest of us....that is not a really good marketing plan. The cost of travel expenses alone, would make the selling of your book virtually non-profitable.

-- The "website" method
To succeed with a minimum cost of self-distribution...simply set up an inexpensive website with a shopping cart and sell your books that way....The downside to this is two fold. One...if you are going to sell from your website then you will probably have to stock some books at your home or office, then deal with the shipping of the books....If you sell eBooks, then no big deal, just set up your shopping cart to automatically upload the eBook upon payment. Two, unless your rich uncle owns a digital printing press, setting up a POD is probably your next best way, but it will be expensive. Don't expect to make more than about $3.00 to $4.00 "commission or royalty" per book on average, unless you are selling a very expensive book. The typical children's picture book commission or royalty is around $2.00 to $4.50 per book.

Regardless of which method you use, there is one cold fact you must understand fully to succeed at selling your books.

"They can't buy it, unless they know it exists"

-- Publicists (Public Relations)
One of many forms of marketing your book should include a public relations firm. There are thousands of them out there just ready to make you a star. There is only one big problem, most of them are on a monthly retainer basis. In other words, you pay a monthly fee no matter what...They are not performance based. Through my research I have discovered a National Public Relations firm which IS performance based, Event Management Services Incorporated. They are headquartered in Clearwater, Florida. Click on their name above and check them out for yourself. To be clear, I am currently one of EMSI's clients, so I'm speaking from experience. The people at EMSI have been wonderful to work with thus far.

-- Talk Radio Interviews
Talk radio is a fairly common way of promoting your book. Many self-published authors use this method of "getting the word out." However, the hosts of these radio programs are absolutely inundated with requests for interviews. These are seasoned professionals. You just don't call them up on the phone and say, "Hey, Mr. Talk Radio Host, I would like you to interview me and help me sell my book!"...Trust me on this....It won't happen unless you know somebody in the "biz," and most of us humble souls know nobody. This is where a company like EMSI comes in. They are professionals. They know ALL the radio personalities. They know who helps fledgling authors and who doesn't give a rat's petoot. You and I don't have access to these hosts, but a good public relations firm does. Invest in yourself, hire a publicist. It will be money well spent.

-- Local Television Interviews
I'm just going to say this....What goes for talk radio goes for local television. Don't even think about going on Oprah....at least not yet...remember you must learn to walk before you run. Again, you and I don't have access to these hosts, but a good public relations firm does. I think it is worth mentioning again, invest in yourself, hire a publicist. It will be money well spent.

-- Book Signings
Book signings are a good way to get your book out there. People love celebrities. They love to speak to the author...to shake your hand. It is a very good way to spread the word around.  BUT....unless you are set up with a DISTRIBUTOR....you have NO chance of doing big book signings, except maybe in your hometown. Sometimes you sell the books at cost. You make nothing on the sale, but as word gets around and people begin buying the books off Amazon.com, your website, the local stores, or through your distributor, your profit will come. The farmer has to first plant the seed so he can harvest the crop later. Like I wrote before, though, unless you are very good at self-promotion, hire a good public relations firm like EMSI. They know how to set these things up and make it a festival....and event. Again, if you work with the pros, it is a lot less brain damage and wasted motion for you. As the adage goes....Work smarter...not harder.

Well...that's about it....Wasn't that fun....Yeah....right!...like having a dull stick thrust into your eye, I bet...

Now that you have some idea of what you are facing, maybe I can be of assistance. As the saying goes....there's no such thing as a free lunch, but I hope you now have some faith in me and find what I have to offer to be of some value.

For fees and services please click on the icon below.
ClickHere4

 

Some interesting links:

Event Management Services, Inc. (EMSI) (Wonderful Publicists)

News and Experts (arranges guests for media)

Illustrator Joshua McGill's Website

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